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Marketing and loyalty

Analyze and simulate your customers’ behaviors to maximize your return on investment.

Customers are an essential asset for companies. With DIREXYON, digitize each of your customers and simulate their behaviors. Project the impact of your promotion and loyalty campaigns and determine the most valuable strategies. Using a bottom-up approach that leverages existing customer data, refine your forecasts and maximize returns on investment.

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What you can achieve with DIREXYON:

  • Modeling each customer as a potentially valuable asset
  • Classification and categorization of clients according to their specific attributes
  • Massive data processing (big data)
  • Analysis and projection of customer and non-customer consumption patterns according to their specific attributes
  • Calculation and prediction of product profitability and customer lifetime value (CLTV)
  • Optimization of revenues and costs
  • Process of continuous enhancement of new data through machine learning
  • Complex modeling and financial analysis

Loyalty programs

As loyalty programs multiply, a question arises: how to carve out a significant place for yourself in customers' consumption habits and differentiate yourself? Enhance your loyalty programs to maximize the lifetime value of your customers with the DIREXYON platform. Evaluate and project the profitability of your programs to adapt them to your customers' specific needs.

What DIREXYON has to offer:
  • Modeling of each member as a potentially valuable asset
  • Prediction of member and non-member behaviors, accumulation and redemption of “points”, mortality and breakage (accumulated and unclaimed points)
  • Calculation of the acquisition cost of members and potential revenues
  • Calculation and prediction of profitability indicators for plans and member lifetime value (CLTV)
  • Impact of changes in plan structure
  • Effects of subscription incentives and promotional campaigns on lifetime customer value and program profitability
  • Evaluation by real options of the most profitable investment strategies

Promotional campaigns

With DIREXYON, combine human intuition, sophisticated modeling and unparalleled computing power to create marketing strategies and promotional campaigns tailored to individuals' consumption habits. Maximize return on investment and customer data development with a bottom-up and structured approach where all new information enriches the knowledge base and improves the predictive power of models.

What DIREXYON has to offer:
  • Modeling each customer as a potentially valuable asset
  • Evaluation of the impact of promotional campaigns on customer behaviors, consumption patterns, inventory management, customer lifetime value (CLTV) and competition
  • Taking into account the intervention of competition
  • Calculation and prediction of the profitability of promotional campaigns
  • Implementation of “A/B Testing” type strategies
  • Formalization of decision-making policies relating to the implementation of campaigns
  • Evaluation by real options of the most profitable strategies

Sales

With DIREXYON, quantify the marginal contributions of the various levers that can be used (discounts, extended warranty, advertising campaigns, flyers, loyalty programs, emails, etc.) to achieve your revenue and profitability objectives. Optimize costs and maximize return on investment by calculating the additive costs of each of the levers and evaluating their impact on revenues and profits.

What DIREXYON has to offer:
  • Modeling of each of the customers and levers, including loyalty programs to quantify marginal impacts and evaluate the overall return on investment
  • Calculation of the acquisition cost and lifetime value (CLTV) of customers
  • Optimization of costs and performance indicators
  • Implementation of global “AB Testing” strategies
  • Consideration of competition and its impact on the profitability of the various levers
  • Formalization of decision-making policies relating to the integration of the various levers in order to maximize the overall return on investment